Established in 1978,Oxford was conceived to provide a bridge between designer clothing and an overcrowded middle market. The brand successfully developed throughout the 1980's earning a reputation as an innovative, and sometimes 'quirky', alternative to many higher priced brands.

The Oxford brand has evolved over time into a modern, contemporary, and stylish collection for both men, and more recently, women. The look is individual and aspirational, successfully combining good design, high quality, and excellent value.